Wednesday, May 16, 2012

Is your news really news?

Do you assume your news sources present unbiased facts and information? Do you trustfully consume this news without ever questioning where it came from and who decided what to include and what to leave out?

If so, you’re probably being manipulated.

According to Fairness and Accuracy In Reporting (FAIR), a non-profit organization challenging media bias and censorship since 1986: “But mainstream media are increasingly cozy with the economic and political powers they should be watchdogging. Mergers in the news industry have accelerated, further limiting the spectrum of viewpoints that have access to mass media. With U.S. media outlets overwhelmingly owned by for-profit conglomerates and supported by corporate advertisers, independent journalism is compromised.”

But I don’t just take FAIR’s word for it. I’m speaking from my experience as a public relations practitioner. I help shape news by sending out news releases and contacting media to use them as news stories. And at the end of April I saw the poster-child for how the public relations industry shapes broadcast news.

One of my favorite Omaha news programs ran a story complete with video footage and interviews of a UNL coed who’d been robbed. She and friends had been enjoying a few beers, Pabst Blue Ribbon to be specific, when they were threatened by a thief with what they thought was a knife. After swiping the beer, he ran off only to be apprehended later. The news coverage continued with a PBR representative swooping in to save the day by delivering a new supply of their product to the student – all on camera. The PR person in me says, “Kudos to this PR guy for taking advantage of the situation and leveraging it into a free commercial.”

But the news consumer in me was screaming at the TV – “You call that news? Where is the coverage of the Unicameral, Omaha City Council or, God forbid, our Congress? Where is the editorial judgment?”

This two-minute story summed up for me the current state of our mainstream media. Instead of reporting from our centers of government and researching legislation affecting our common life, they pulled the easy-to-cover press release from the fax machine or e-mail. If you’re going to drive to Lincoln to do a story, why not cover the Unicameral?

It’s been so long since we’ve seen relevant, transparent reporting, based on research, facts and interviews, from our mainstream sources, most of us don’t recognize it anymore. We simply regurgitate whatever is presented, no questions asked. How can people vote responsibly when they don’t know who their representatives are and what legislation they passed?

And I’m serious. When people ask me which party controls each house of Congress, as happened recently, I get worried. I wonder how many people know their state level representatives. Without real information, voters will continue to make choices via fact-free campaign advertising and stump speeches – emotional reactions that will likely do nothing to actually help their situation.

So demand better. Tell media to report on relevant issues like government policies; ask for interviews, research and facts, including sources. And probably not for the last time, I’m telling you – quit reading and forwarding those chain e-mails. My PR colleagues have been creating those for clients, too.

Wednesday, May 2, 2012

What about that deficit?

I’ve heard a lot about the deficit and our national debt the last five years. And I’m tired of people trotting out the canard about how irresponsible we’d be if we “ran our household budget like the government budget.” Even President Obama has made this terrible comparison. It’s apples to oranges, to use another cliché.

First and foremost, do we get to print money and set interest rates? I think not. Yet our government can do these things to respond to economic conditions.

Second, how many of us can make it through life without acquiring debt to pay for an education, automobile or house? I congratulate you if you have the resources to simply write a check. But for most of us, this type of debt is reasonable and manageable if we are employed and sensible with our dollars.

But government debt is a completely different beast because government controls monetary policy and government spending is actually independent of government debt. Counterintuitive, isn’t it?

Next, look at history. Deficits simply reflect current economic activity. Because our economy is depressed, our deficit is larger. When economic activity increases, we’ll see the deficit drop.

How to increase economic activity? Well, employing people would help, but we’ve not seen our “job creators” pony up money to expand and hire. Instead, they’re hoarding their money or investing elsewhere.

History shows that in situations like the present, government spending to support people via employment and social programs helps get the economy going. Of course in the 30s, direct employment programs were also effective. And for all you folks who believe World War II, and not FDR’s social programs, ended the Depression, I’d note the war created government spending -- just on the war effort.

Right now Europe is tumbling into a double-dip recession because in their single-minded focus on debt, they have cut spending to the bone. Austerity rules, and it’s creating instability, not growth.

America, particularly our Congress, needs to take note. To keep our economy moving, government is the only entity large enough to take appropriate action.

And as Robert Greenstein of the Center for Budget and Policy Priorities notes, stabilizing our economy involves other factors, most notably rising health care costs. “In the long run, the single largest contribution to deficit reduction will need to come from slowing the rate of growth of health care costs throughout the U.S. health care system, in the public and private sectors alike. A slower rate of health care cost growth will produce substantial budgetary savings in areas ranging from Medicare and Medicaid to the tax exclusion for employer-based health coverage,” he writes.

So the whole thing is complicated and simple sound-bite solutions like a balanced budget amendment or cutting social programs or cutting taxes won’t work.

Develop a better understanding of government debt and the deficit by reading -- instead of listening to TV talking heads.

Start with “Deficit Dogma Debunked” by Marshall Auerback at: http://www.salon.com/2012/04/19/deficit_dogma_debunked/. Then dig deeper with Greenstein’s article, “A Framework for Deficit Reduction: Principles and Cautions” at: http://www.cbpp.org/cms/index.cfm?fa=view&id=3435.